Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

Sunday, 8 April 2012

Getting back on track!

Well then, first off, Happy Zombie Jebus Day!

I've been really horribly ill for about a week now, so I'm kinda trying to remember what I've done and what I want to show you all.

For my uni work I've been progressing more with idea for how to do the Holly posters. I did a big experiment with lots of layers and different modes on the layers and had a lot of fun developing a completely different design to what I have in my mind. I think doing something completely opposite to what you imagine you will create is extremely beneficial and productive as it opens you options up and let's you explore other avenues you didn't intend to originally develop.

With this, I this I came across some interesting experiments that I hope to maybe use in my work.


As well as this I think I have finally cracked the idea to how I will present everything. As I wanted both paper and 3-D objects within my promotion kit I was really struggling for an interesting way that I could present everything together and have it so it could be mass produced if necessary.
I wanted the object to be around the size of your average book, this would mean that people could easily keep and store everything instead of it being annoying and get thrown away.
I originally loved the idea of using an actual book carved out with sections but I felt that although it linked strongly with Holly herself it wouldn't work on a mass production scale. I also looked at making a book box which I could again alter and use to store things but I felt that would be very time consuming to make.

Finally I settled on a massive match box idea. I created a template for a book around A5 in size and I think that this could be easily mass made and reproduced. I will re created the template on Illustrator  so I can easily print out a design on to the template on A3 paper. Hurrah!







Tuesday, 6 March 2012

Starting Illustration Futures

For illustration futures we've only got one pretty big task to complete. I've paired up with the lovely Holly and I now have to create a big promotion to advertise her to a possible flat mate! Fortunately, Holly's one of my closest friends and she's an utter doll and I've got lots of ideas of how I'm going to throw it together!



Firstly, Holly and I sat down and wrote down everything we know about each other and lots of things we didn't know. We listed each other's hobbies, favourite films, books, artists and other things such as likes, pets and what we could use as a unique selling point for each other. I'm not sure what Holly chose for me but I found out she can cross one eye without crossing the other! I thought this could be a really fun design I could create into a little logo that appeared on each little thing that was created for the project. I thought it would be good as it would be fun and defiantly as a logo would be easily recognisable and memorable!



I then started to look at what I could create for "The Holly files" as I shall refer to them. I looked at how I could present everything, I like the idea of it all being contained in a mannar that could easily be stored by the person who has it and would not take up too much space. As Holly loves her illustration, books and have aspirations in publishing I thought that containing everything in something the size of a typical hard back book would be perfect. I'm currently deciding weather to physically alter a book that Holly likes to contain all of the parts for the promotion/advertising pack or weather to create a sectioned box that looks like a book from the outside.

A practise cube Holly!
I've also started to look at what I could contain in the box. I think I will have some sort of paper craft in there for the handler to create and make themselves. I think I would like to make a cube template of Holly that the person could colour in and create. Also, as I'd like to keep Alfie the rabbit involved as well I'd like to create him in to a "Holly mascot" and create a rabbit origami template and maybe a 3-D cuddly keyring as well. I'd also like to have lots of paper promotion things inside such as postcards and posters. These would be created both by hand drawings and digitally to fit in with the project brief. Finally, the other idea I am very keen to put into pack would be a short animation of Holly that I could make. I would really like to use stop motion animation - but I am a pretty rubbish animator so we shall see how this pans out!